Consultant and Network Partner
Catharina Fischer is one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism. Before she was Head of Social Media at the German National Tourist Board (GNTB), she was in various marketing positions in the tourism industry.
Since 2015, she has been working for the consulting network Tourismuszukunft. Here she supports destinations, hotels and tour operators mainly in DACH countries with their digital marketing. In 2016 she initiated the industry think tank ‘Change4Destination’ that deals with the question of the 'future of public destination marketing'. The think tank white paper became a must-read in the German speaking markets.
As change is the only constant within the digital age, Catharina is driven to consider it from different perspectives and always questioning the status quo.