Founder, ABURY & AnaYela
Andrea Bury studied economics and cultural management. She is a storyteller, marketing expert, and social entrepreneur.
In 1999, she was appointed implementation manager of the Laureus World Sports Awards (the so-called "Oscar of Sports") first in London, then in Monaco, where the first Laureus World Sports Awards was staged. After its successful implementation, she moved to Munich and in 2001 founded the PR and event agency Calliope – inspiring brand communication. She has since developed marketing strategies e.g. for Deutsche Bank AG, Campari, O2 Germany, DEDON, Volkswagen, among others.
In 2007, she and her then-husband moved to Marrakech part-time and opened a city palace they restored with artisans, the AnaYela, a "Place of Inspiration,“ which she still runs today. The hotel has won four World Hotel Awards. Living in Marrakesh inspired her to start ABURY – a social fashion business that brings together international designers and traditional crafts people. The designers live and work with artisans for two months and create a collection. "We believe that everybody has amazing skills, they just need an environment where they can blossom." Parts of the profits are given back through the ABURY Foundation and are invested in education projects in the communities. In 2011, she launched TEDx Marrakesh who is held every year since then in Marrakesh.
In 2013, she was awarded the Victress Award for Social Entrepreneurship and since 2015 she has been part of the BMW Foundation Global Leaders network.