Alexander El-Meligi

Managing Partner & Creative Director, Demodern – Creative Technologies
Alexander El-Meligi is a Managing Partner & Creative Director at Demodern – Creative Technologies, currently running operations from their Hamburg office. After studying at SAE Creative Media in Cologne, Alexander worked as a Motion Designer and Developer in various agencies such as BB&K and Jung von Matt for prestigious clients like Porsche, Mercedes, O2 and Hugo Boss. He later founded Demodern with Kristian Kerkhoff, both sharing a strong focus on interactive media and experiences.

Today, Demodern has an active client list worldwide working with reputable names including Lufthansa, Nike, IKEA, Gatorade, Daimler and Royal Caribbean. The high-quality work of Demodern’s multi-disciplinary experts has garnered several international awards and is well respected in the industry for technology, innovation and digital creation made in Germany over the last 10 years.

During his talk at Shop Shift he will talk about Lufthansa's Air Swing Virtual Reality Experience. For Lufthansa's appearance at the ITB 2019 the experts from Demodern – Creative Technologies wanted to awake the curiosity of trade fair visitors. Specifically – a desire to travel to some of the selected destinations served by Lufthansa Group airlines. In cooperation with Kolle Rebbe, an immersive VR swing was created. One that thrilled over 1,000 trade fair visitors at the ITB, and will also be used at future trade fairs worldwide.