The balance hunter values a harmonious work- life balance even while traveling. They enjoy the benefits of workation and are always looking for ways to incorporate work and leisure in a way that brings them the most satisfaction. Their travel preferences tend to be flexible, allowing them to balance work and leisure activities seamlessly. As advocates of balance, they prioritize their physical, emotional, and mental wellbeing, making sure they achieve their goals while staying grounded.

For the balance hunter, travel options are co-working spaces, wellness retreats, and destinations that offer a variety of activities. They seek out destinations that are easy to access, with reliable internet connectivity and a comfortable work environment. In their leisure time, they enjoy experiences that promote relaxation and rejuvenation, such as spa treatments, yoga classes, and nature walks. They are also drawn to destinations with cultural and historical significance, as they seek to broaden their horizons.

Culture surfers are curious about the world and seek out destinations that offer rich history, art, architecture, and local customs. They enjoy exploring museums, galleries, and historic land- marks, and immersing themselves in the local cultural scene. They often choose to stay in accommodations that reflect the local culture and traditions, and prioritize learning about the local way of life.

Matching touristic offers for culture surfers include cultural tours, museum and art gallery visits, architectural and historical landmark tours, and local food and wine experiences. These types of destinations and experiences give culture surfers the chance to deepen their understanding of the world and connect with people and cultures in a meaningful way.

Adventure collectors thrive on adrenaline and seek out experiences that challenge them physically and mentally.They prioritize destinations where outdoor activities, such as hiking, mountain biking, rock climbing or extreme sports like bungee jumping or white-water rafting are possible. They enjoy immersing themselves in the local way of life, often choosing to stay in unique accommodations that offer an authentic local experience.

Preferred opportunities for adventure collectors include active travel tours, expedition cruises, outdoor sports resorts, and backpacking adventures. With these types of destinations and experiences, adventure collectors are given the chance to push their limits and explore new horizons.

Professional weekenders prioritize maximizing their weekends and short breaks to the fullest, often choosing destinations that are easy to get to and offer a variety of activities and experiences in a short amount of time. They enjoy staying in accommodations that offer luxury and comfort, and prefer a mix of relaxation, culture, and adventure as their destination.

Travel options for professional weekenders include city breaks, weekend getaways to nearby destinations, and short cruises or all-inclusive resort stays. These types of destinations and experiences offer them the chance
to make the most of their limited time off, while still indulging in luxurious accommodations and a variety
of activities and experiences.

Escape seekers value travel as an opportunity to get away from their daily routine and recharge. They seek out destinations where relaxation, tranquility, and
a break from the hustle and bustle of daily life can be emphasized. Their travel preferences tend towards remote or secluded destinations, where they can fully disconnect and unwind. They prioritize their mental and emotional wellbeing, and often choose destinations that offer outdoor activities, to help them de-stress.

Suitable travel experiences for escape seekers include secluded beach destinations, spa and wellness retreats, meditation and yoga retreats, and off-the-grid glamping experiences. These types of destinations are the perfect chance for escape seekers to disconnect and recharge, and provide a peaceful and serene environment to do so.

The slowtrotter is a traveler who values taking things at a leisurely pace and fully immersing themselves in the local culture. They prioritize experiences over checking off a list of tourist attractions, and they enjoy getting to know the locals and learning about their way of life. They prefer to travel slowly, taking in the scenery and enjoying the journey as much as the destination. They are often drawn to off-the-beaten-path destinations and unique experiences that allow them to connect with nature and the local community.

For the slowtrotter, travel is about the journey itself, and the connections and experiences that come with it. They enjoy traveling by train, bus, or boat. They often opt for home-stays or small guesthouses over large hotels, and they appreciate locally-sourced food and sustainable travel options. Their focus is on experiencing the destination in a way that is respectful and mindful of the local culture and environment, and they prioritize making meaningful connections and leaving a positive impact.