TikTok, mobile short-form video and best practices for the travel industry

Michael Schumacher (TikTok)

TikTok and the megatrend of mobile short-form video provides not only travellers but also travel brands and providers with new opportunities to showcase their brand, to inspire travel, to generate bookings and even to find new employees. Industry-specific insights, best practices to get started on the platform and relevant case studies from the Travel & Mobility team from TikTok Berlin.