10 Years TRAVELBOOK – Development and prospect of Germany’s biggest online-travel magazine

Lisa Schardt (Axel Springer Deutschland GmbH)

For more than 10 years, TRAVELBOOK positioned itself as the online-travel magazine with a serious and active travel journalism impact. TRAVELBOOK’s senior product & business manager, Lisa Schardt, takes us back to the origin of the brand, shares insights of the current developments as well as future challenges and goals of Germany’s biggest online-travel magazine.