A sustainable booking platform based on fair principles was founded in 2020, as a responsible and sustainable alternative to the large and dominant online travel agencies, created for sustainable hotels and based on fair principles, low commissions, and a shared community for best-practice and knowledge sharing.

We also aim to be a community for travelers, who care about acting as responsibly as possible and want to have a trustworthy source of information as to which efforts and certifications the hotels that they choose to visit work with – and wish to travel as sustainably as possible, supporting high-quality, certified hotels and helping make travel a force for good around the globe. is for sustainable hotels looking for fair principles and low commissions and for the conscious traveler, who values commitment and responsible actions equally to a good experience and a comfortable stay.